Rogers

The Challenge
A homepage at this scale carries enormous weight. Every layout decision affects how millions of customers discover hardware, find promotions, and move toward purchase. The brief was to modernize the visual design and improve the user flow across the top half of the homepage without losing brand consistency or disrupting the experience customers already knew. It had to feel more premium and more dynamic, while staying unmistakably Rogers and built to convert.

The Process
As Art Director and UX/UI Designer, I focused on transforming the top of the homepage into an engaging, conversion-friendly entry point rather than a static banner.
I developed two animated hero concepts, both built in Blender as a virtual studio environment. The first was designed to spotlight hardware launches, giving new devices a premium, product-forward stage. The second focused on promotional events like Cyber Week, built to create urgency and movement around time-sensitive offers. Building these in 3D meant total control over lighting, composition, and product presentation, and a system that could be updated for new devices or campaigns without a reshoot.
Alongside the hero work, I restructured the top of the page around a more e-commerce-driven flow, making it easier for customers to discover promotions, explore devices, and reach key services. Every decision was aimed at reducing friction between landing on the page and finding the right product.

The Result
The redesign gave Rogers a modern, dynamic homepage entry point with a flexible 3D hero system that can flex between hardware launches and promotional moments, all generated from reusable Blender assets rather than one-off production. The new structure surfaces promotions and devices more clearly and guides customers toward purchase with far less friction than the previous layout.