Rogers

As Art Director and UX/UI Designer, my goal was to modernize the visual design and improve the user flow within the top half of the homepage—transforming it into a more engaging and conversion-friendly experience.

I developed two animated hero concepts using Blender to create a virtual studio environment. One version was designed to spotlight hardware launches, while the second focused on promotional events like Cyber Week. Both variations aimed to enhance storytelling and provide an immersive visual entry point for users.

The redesign also explored a more e-commerce–driven structure, allowing customers to easily discover promotions, explore devices, and access key services. The next phase for this work is A/B testing to determine the most effective layout and creative direction.