MMBTS

As both Creative Director and Designer, I led the project solo over the course of two months, from initial concept development through to final logo design and website delivery.

The challenge was to create a brand that would rally a community—something that riders would be proud to represent with a sticker on their bike or a patch on their gear. We wanted to capture both the rugged spirit of mountain biking and the playful nature of the name “Moose Mountain.” The final identity cleverly merges moose antlers with bicycle handlebars, creating a bold, memorable mark that’s both fun and instantly recognizable.

The result is a brand that not only unites local riders but also reinforces the Society’s mission: making mountain biking more accessible, supported, and celebrated in the region.