Bow Valley College

Over the course of five months, I collaborated with a team of five, including a copywriter, designers, a marketing specialist, and a professional video production team. This campaign marked the first major use of the college’s newly launched brand, setting the tone for how its bold visual identity and messaging would appear across all media.

The campaign’s goal was twofold: shift public perception of the Bow Valley College brand and create consistent, long-term visibility in the advertising landscape. By moving away from the previous “start-stop” model of running two recruitment campaigns per year, this year-round strategy allowed the Marketing and Communications team to focus on streamlined, strategic execution—reducing production strain while building sustained audience engagement.

This project helped establish a new standard for brand presence at Bow Valley College, anchoring its identity in the minds of potential students, stakeholders, and the community at large.