School of Creative Tech

As Art Director and Designer, I worked on this five-month project with a core team of four, alongside a professional photographer. Our task was twofold: first, to introduce the new school to industry leaders and the public, and second, to attract prospective students to the program.

For the industry-facing campaign, we created custom-designed 3D action figures representing the skill sets of future graduates—complete with packaging that showcased their strengths and value to the tech sector. These action figures were sent to leaders in the creative and tech industries as a playful, memorable way to position Bow Valley College as a serious contender in the field.

The second campaign focused on student recruitment, spanning digital and out-of-home advertising. It highlighted the innovative and hands-on nature of the program, reinforcing the idea that Bow Valley College was now a place where tech and creativity collide.