As part of ongoing digital work for Shaw, I led the UX/UI design for a flexible campaign page template system. The website required frequent updates to support multiple, overlapping campaign cycles—making consistency and efficiency key. ...
Over a two-month period, I worked independently to design and implement a modular template system for the campaign pages. The goal was to streamline the update process for the design team while maintaining visual cohesion across changing campaigns.
The new system allowed for faster turnaround times, better alignment with brand guidelines, and easier scalability. It empowered the team to quickly launch new content without compromising on quality or user experience.